Why Investing in Your Website with a Professional Gives a ROI while Hiring a Cheap Provider Gives You Problems.
In today’s digital age, having a website is an essential part of any business. It’s a place where potential customers can find information about your company, products, and services. However, not all websites are created equal. A poorly designed website can be a hindrance to your business, while a well-designed one can help you achieve your goals. This is why investing in your website with a professional web developer can give you a high ROI, while hiring a cheap provider can lead to problems.
Cheap providers use common themes, templates, and potentially pirated designs
One of the biggest problems with cheap providers is that they use themes and templates that are used by many other companies and could even be pirated.
They may look good at first glance, but they have several disadvantages:
- They are not optimized for your specific industry, audience, or goals. They may not reflect your brand identity, values, or personality. They may not have the features or functionality that you need or want.
- They are not SEO-friendly. They may have poor coding, slow loading speed, or compatibility issues with different browsers and devices. They may not follow the best practices for web design and development, such as responsive design, accessibility, or security.
- They are not original or unique. They are used by many other companies, some of which may be your competitors. They may even be pirated or stolen from other websites. This can hurt your credibility, reputation, and trustworthiness in the eyes of your potential customers.
Another problem with freelancers and cheap providers is that they don’t have any goal other than being paid. They earn by volume, which means that they may not have the time or resources to focus on your website and deliver quality work. They may also cut corners, skip important steps, or use subpar tools and software to save time and money, which could result in a website that is slow, buggy, or prone to errors.
On the other hand, a professional web developer cares about your success. They are invested in your project and want to deliver the best possible solution for your needs and goals. They don’t take on more projects than they can handle, ensuring that they give each project the attention and dedication it deserves. They spend time understanding your business, your industry, your audience, and your objectives. They communicate with you throughout the process, keeping you updated on the progress and feedback. They deliver high-quality work that meets or exceeds your expectations.
With freelancers and cheap providers, you are responsible for security and piracy issues, as they lack the means to protect your website or prevent attacks.
Any security or pirating issues are yours when you work with a cheap provider. Not being a professional company, they have no means to provide security for the website or thwart an attack. This means that you will have to deal with any problems on your own, which can be time-consuming, expensive, and stressful. A great way to find out if they can support you would be to ask if the website is hacked, what are their methods for recourse.
A professional web developer knows how to protect your website and your business from security or pirating issues. They use reliable and reputable software, plugins, and tools that are updated and maintained regularly. They also use original and licensed content, images, and code that are compliant with the web standards and regulations. They implement security measures such as SSL certificates, encryption, backups, firewalls, and antivirus software to prevent unauthorized access or attacks on your website.
Professional web developers can create custom designs for your business.
Professional web developers can create a custom design for your business. They can also optimize the website for SEO. Considering most buyers start their search in a search engine such as Google, SEO can ensure your website appears in the search results. A professional agency like NAKS Digital Consulting can provide all the above and we can do it quickly to ensure your new website is leveraging your audience and not missing opportunities.
By investing in a professional web developer, you are not only getting a high-quality website but also peace of mind. A professional agency will work with you to understand your business needs, goals, and target audience, and design a website that reflects your brand, values, and personality. They will also ensure that your website is fast, secure, mobile-friendly, and user-friendly, which will improve your customers’ experience and increase your conversions.
In conclusion, while it may be tempting to cut corners and hire a cheap provider for your website, it’s important to remember that you get what you pay for. By investing in a professional web developer, you are making a smart investment that will pay off in the long run. You will have a website that is unique, functional, and effective, and that will help you achieve your business goals.