Digital Marketing
PERFORMANCE MARKETING
Advertise On Paid Media For Better Marketing Results
Paid media is a part of marketing and advertising that requires the purchase of advertising space to promote the brand to a wider audience. Brands pay for content promotion to get their message across to the audiences at scale. Paid media is part of a brand’s strategy to increase traffic, sales and conversions through clicks and ultimately revenue.
"There was a 220% increase in year-on-year ad spend on Instagram Stories."
Different Models Of Paid Media
A model where an amount is paid for each click received, regardless of views/impressions. This performance-based metric includes automatic and manual bids that allow you to set a budget or control your maximum bid amount.
A model where advertisers pay per thousand ad views. This applies to display ads – banners, native ads, and more.