Product Managers: You can Make or Break your Project – Here is How 


Agility in product management is crucial but so are many other important skills to ensure the success of your projects. As a product manager, there are multiple skills and practices that define the direction and outcome of your projects. This article highlights many of such skills, practices, and gaps – excelling at these will help increasing the chances of success while mitigating the risk of failure

Requirement Gathering 

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  • Inadequate question formulation skills for gathering requirements. 
  • Awareness on the right number of questions to gather comprehensive requirements. 
  • Poor initial requirements leading to potential project errors. 
  • Inadequate customer communication before building 

Business analysis 

  • Limited comprehension of translating business requirements to technical aspects. 
  • Underestimation of task complexity, assuming 2-week tasks are quick and should be completed in a day 
  • Overestimation of task complexity, leading to a slack in overall productivity 

User Experience (UI/UX) 

  • Excessive focus on aesthetically pleasing UI design leads to time and energy wastage. 
  • Lack of expertise in imagining & crafting an intuitive user experience. 

Product management & analytical skills 

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  • Inadequate skills in organizing vast amounts of information essential for effective software design. 
  • Inability to construct comprehensive specifications. 
  • Pursuing the wrong problem renders all efforts fruitless. 
  • Solving the right problem incorrectly results in wasted time. 
  • Overestimating coders’ ability to grasp business needs and translate them accurately into software. 
  • Unclear or ineffective communication leads to incorrect outcomes despite solving the right problem with the right approach. 

Intra-team Communication

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  • Lack of awareness about potential misinterpretations by developers regarding project requirements. 
  • Inadequate bug reporting skills, hindering developers from finding and addressing issues effectively. 
  • Insufficient understanding of essential information required for developers to comprehend, and address encountered problems. 

Technology skills 

  • Limited understanding of the impact of user experience design on the database. 
  • Lack of experience in designing databases and establishing relationship between the involved data entities 
  • Insufficient knowledge in data manipulation. 
  • Inability to perform calculations programmatically. 
  • Limited skills in designing programming logic. 
  • Inability to assess and evaluate code cleanliness and functionality. 
  • Lack of experience in software testing. 
  • Inadequate skills in creating test cases. 
  • Relying on the developer as the primary tester. 
  • Expecting the developer to handle most bug identification and resolution. 
  • Limited ability to critically analyze and review the effort estimates 

Team Building skills 

  • Inability to identify the required skills, their percentage allocation 
  • Limited ability to participate in and lead the problem-solving sessions and thus, inspiring confidence among the team 
  • Lack of ability to foster a culture of professional and personal growth for individuals 
  • Inability to build a cohesive team 
  • Leaning towards the loudest voice in the room 


In conclusion, a product manager’s position is unquestionably critical in determining a project’s success or failure. The numerous difficulties that product managers may run into during a project are listed in this article. 

Product managers can dramatically raise the likelihood of a project’s success by avoiding these potential mistakes while constantly honing their skills. Successful outcomes in Agile projects depend on adopting a proactive approach to problem-solving, promoting open communication, and supporting a culture of growth within the team.