Digital Marketing
CONTENT STRATEGY & OPTIMIZATION
Create content to attract search engine traffic by targeting specific search keywords.
By implementing a content optimization strategy, We at NAKS open traffic stops to your website and attract highly relevant visitors interested in your product or service.
"68% of all online experiences start with a search engine query. "
The central idea behind content optimization is to create content around the topics and keywords your target audience is searching for so that they rank higher in search results. Because the higher you’re ranking in search results, the more traffic your website gets.
There are various kinds of content optimizations
1) On page content optimization.
On-page content optimization involves creating high-quality content on your website based on the questions of your target audience. Once the content is created, we optimize it using techniques like optimizing page titles, meta descriptions, URLs, titles, images etc.
2) Content optimization for backlinks.
Backlinks are the second most important factor for a search engine to rank your website after high quality content. We Optimize your content for backlinks meaning we create content using different factors that attract backlinks.
3) Content optimization for conversions.
The goal of content Optimization is to attract visitors to your site and convert them into leads or customers. To achieve this goal, we optimize your content for conversions. This is done by structuring your content for maximum consumption, using calls to action (CTAs) in your content, and leveraging different lead generation tactics.