Case Study
Multi-country E-commerce Enablement for a Global Manufacturing Giant
One of the largest cement manufacturers in the world, having presence in over 40 countries. Client is a globally leading vertically integrated heavy building materials company focused on four core businesses—Cement, Ready-Mix Concrete, Aggregates, and Urbanization Solutions.
- Different countries had different regulations, supply chains and other underlying systems, such as CRM, digital marketing etc.
- Language, currency, date formats (internationalization and localization)
- Need for localized marketing strategies, to be embraced by the e-commerce system
- Too ambitious timelines to put down the necessary architecture groundwork
The Challenges
A super fast rollout for CEMEX’s own digital sales channel across the USA, Mexico, and the UK. However, the challenges included:
The Challenges
A super fast rollout for client's own digital sales channel across the USA, Mexico, and the UK. However, the challenges included:
- Different countries had different regulations, supply chains and other underlying systems, such as CRM, digital marketing etc.
- Language, currency, date formats (internationalization and localization)
- Need for localized marketing strategies, to be embraced by the e-commerce system
- Too ambitious timelines to put down the necessary architecture groundwork
Solution Offered
By NAKS
- Co-owned the vision and articulated their product strategy and roadmap considering multi-geography regulatory and data privacy concerns
- Designed a unified user experience for their e-commerce system
- Adopted SAP Hybris to build the e-commerce platform and designed it to scale
- Established a comprehensive team ( Steering team, DevOps/SRE, Development, People success, Operations, Admin and support) for the client.
- 12 months 3 country complete e-commerce deployment
- 9.6 NPS Our E-commerce Operations ensured this
- <90s Time to complete an order
- Completely automated order acceptance, processing, dispatch scheduling, invoicing and payment acceptance (including cash payments)
The Impact
The Impact
- 12 months 3 country complete e-commerce deployment
- 9.6 NPS Our E-commerce Operations ensured this
- <90s Time to complete an order
- Completely automated order acceptance, processing, dispatch scheduling, invoicing and payment acceptance (including cash payments)